What are content marketing e publieditorial (paid editors, bloggers, etc.)?

The concept of content marketing is to attract and retain customers by offering content that is both attractive and relevant. When the company proposes itself to talk about what it knows, and not about what it sells, an interested and segmented audience forms around the channels of communication. Subsequently, this audience can be converted into new customers.

The application tools for content marketing are many: corporate blogs, e-books, webinars, events, social networks profiles, and podcasts, among others.