What are CPM, CPC and CPD models?

CPM, CPC and CPD show the way an advertiser will pay for advertising on the Internet.

CPM (cost per thousand): with CPM, the advertiser pays whenever his banner is displayed 1,000 times, i.e. to each thousand impressions (on-screen display) of the ad, he or she pays the price that was agreed.

CPC (cost per click): this is a form of investment in which the advertiser pays when his piece is clicked. The site that conveyed the online advertising earns revenues when the visitor clicks the ads.

CPD (cost per day): this is a flat rate per day of announcement. Regardless of the number of impressions or clicks, the advertiser pays a rate stipulated per day of exhibition.