What are the best days to send email marketing? Why?

Researches and tests indicate that the emails sent between Tuesday and Thursday in business hours usually have a better coverage rate .

The explanation for this phenomenon is linked to the behavior of the Internet user. On weekends , people are “off” from the virtual world. Mondays are generally used to retrieve the time invested in the off time and Friday, prior of the weekend, is not the best day to get the attention of visitors.

Despite this, experts say that the best time to send email marketing is the one in which the person is thinking actively in the issue. Of course that this depends on the user and the target of the campaign. This is why it is so important to know your audience and your reader.