Library

The Citrus7 library is a repository of relevant information about the digital universe.

What is a Real Time Bidding (RTB) platform?

The technology of Real-Time Bidding (RTB) allows buyers and sellers of digital media to complete a transaction in real time until they reach the best price for each impression of a banner.

This price is calculated based on an auction model that values each optimized impression and the user profile.

Temas da Biblioteca:

Interesting Results

A well-planned project always gets good results. Take a look at a few recent, interesting cases:

2016 Rio Olympics The Olympic Games comprises the second largest sports event in the world, with more than 1 billion spectators. See Case

60 Years of Isabela In 2014 Isabela completed 60 years and our goal was to create a campaign of awareness and involvement. See Case

History of Fiber Complete development of a special campaign for Monsanto Cotton’s web series History of Fiber. See Case

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