What is ADExchange?

ADExchange is a platform that enables in real-time the relationship between sellers (web editors, communication vehicles, advertising networks) and purchasers of digital media (announcers, advertising agencies).

The operating principle is the same of an auction and is assessed by Real-Time Bidding (RTB). The mechanism is the following:

The sellers indicate the type of ads that they accept, the price for the advertising space (usually by CPM) and, in some cases, a list of accepted or rejected advertisers (in this case, to avoid competitors). The buyers define the audience they want to reach and the maximum amount that they are willing to spend. The ADExchange platform generates supply and demand, making a commission for the service.