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Library

The Citrus7 library is a repository of relevant information about the digital universe.

What is audience buying?

Audience buying is the term used for the acquisition of databases according to the preferences of the public. The advertiser acquires information of people who are looking for content related to his or her product and, thus, is able to understand the behavior of that public. This way, it is much easier to know where to announce to have a campaign with less dispersion of its message.