The Citrus7 library is a repository of relevant information about the digital universe.
What is BV?
The bonus per volume or BV is the payment of a bonus to advertising agencies, proportional to the investment made by its customers to purchase media. I.e., the advertising agency gets a 20% commission based on the amount paid by the client that is intended to advertising. This bonus that the agency has the right to receives the name of Agency Commission, but many companies call it BV.
In the internet, the calculation is different: the bonus table of is calculated on the basis of the percentage of growth of the agency’s accounts in comparison with the previous year, and not in absolute volume of investment.
Interesting Results
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
