Library
The Citrus7 library is a repository of relevant information about the digital universe.
What is DSP?
Demand-side platform (DSP) is a system that gives support to agencies, advertisers or trading desks in the purchase of media in real time (RTB).
The DSPs gather inventories of various AdExchanges inventories and also those of inventory owners, according to agreements with publishers. Thus, they are able to lower the cost of CPM and increase the possibility of achieving the target of your campaign through the segmentation.
Interesting Results
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
