Library
The Citrus7 library is a repository of relevant information about the digital universe.
What is forecasting?
Forecasting is a term much used in planning of revenue and of expenditure of a company and means sales forecasting. It is when and in how much time the company should produce/sell to meet orders/business expectations.
In media, forecasting is a tool that helps to make provisions for sale of advertising inventory and prioritize commercial negotiations that will ensure more revenue.
Interesting Results
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
