What is IAB and why is it important?

IAB is the acronym for Interactive Advertising Bureau. It is a non-profit agency founded in Brazil in 1998 that aims to develop the market of interactive media, encouraging the creation of norms and standards for the planning, purchase, sale, media placement and measurement of commercial messages. It is also IAB Brazil that regulates researches and studies for the sake of efficiency of interactive media.

As part of an international network of associations with representation in more than 45 countries, among them the United States, Singapore, Australia, France, Spain, Italy, England, Chile and Mexico, IAB Brazil promotes exchanges of experiences and of technical knowledge through courses, lectures, articles and publications.