Library
The Citrus7 library is a repository of relevant information about the digital universe.
What is Programmatic Buying?
Programmatic Buying is the process that executes the sale of media automated by means of digital platforms, such as exchanges, trading desks and DSPs (demand-side platforms). This method replaces the traditional and manual, which included negotiations and insertion orders for purchase of digital media.
Interesting Results
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
