What is adjusted unique?

Adjusted Unique is a metric of online campaigns that assists the advertisers to fix the number of impressions required for achieving the desired audience, eliminating the issue of cookie suppression.

This means that the Adjusted Unique, by means of a sophisticated statistical algorithm, estimates the number of unique visitors, identifying all users who did not delete their cookies and the average frequency of them. By dividing the number of impressions by the average frequency, it is possible to reach a result close to the real number of unique visitors.