Library
The Citrus7 library is a repository of relevant information about the digital universe.
What is roadblock?
Roadblock is a strategy of media planning. In digital media, it happens when a brand purchases all the impressions of an announcement available on a web site for a given period. This way, no other advertiser would be displayed on the page, thus ensuring exclusivity.
Interesting Results
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
