The Citrus7 library is a repository of relevant information about the digital universe.
Pebble is the announcement published for free or with a value below the average in a newspaper, magazine or website. Usually, this type of ad occupies a space idle for advertising, which the vehicle could not sell until its closing date.
Affiliate Network is a service of advertising in which a company sells advertising space on the web. The sites, also called affiliates, offer their spaces, and when a sale is completed, the vehicle is paid according to the performance of the advertising campaign. Between affiliated programs, we have those by CPC, CPA and CPM. Each […]
Media for branding has the goal of building and strengthening a brand. It is a branding campaign that creates greater confidence on the part of consumers and customers in relation to a brand. In retail media, the intention is leverage the sales of a product or service, show its qualities, differentials and, consequently, gain a […]
A media kit is a material used by sales representatives to present a vehicle to an advertising agency or client. This is where the site has the opportunity to expose its qualities and its potential as a profitable business enterprise. In the media kit you can find the formats available for ads for purchase and […]
Adnetwork is a network that connects websites, making each marketing inventory available for advertising agencies and advertisers. There are two types of adnetworks: horizontal (many categories of sites and content) or vertical (with content on the same topic).
Geotarget is a tool that allows the targeting of ads for customers located or interested in certain geographical areas. It is possible to delimit the coverage of campaigns by Brazilian states, metropolitan regions or even nationally.
Retarget or remarket is a technique used in online advertising for segmenting campaigns so that the ads are only displayed to those who already interacted with your site in some way. It is possible to “mark” through cookies the users who have visited certain pages or carried out determined actions. They are subsequently identified as […]
Pixel counter is a method of data collection. There is a code, called tag, that is implemented in each one of the banners that will be monitored, capturing information on impressions, unique users, frequency of viewing, overlapping sites, among other metrics. The data are sent to a server for analysis and summarization. The sending happens […]
Pesquisas indicam que os envios realizados de terça a quinta-feira em horário comercial costumam ter melhor taxa de abertura e cliques em campanhas de e-mail marketing.
Email marketing is one of the fundamental steps for the digital relationship with customers. Monitoring the results is an important task to understand the behavior of the public and to find out if your strategy is really effective. In email marketing campaigns, we measure the results based on the following metrics: Number of e-mails received, […]
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
