The Citrus7 library is a repository of relevant information about the digital universe.
Social advertising is the advertising portrayed in social networks and is part of marketing strategies for connecting consumers and brands. The social ad uses profile information and the preferences of users of social networks for segmenting campaigns and disseminating messages with lower dispersion rates.
Cross media is the term used to explain actions that involve different platforms and media simultaneously, be they online or offline. It is the concept of taking the content beyond just one mean. For example: an advertising campaign transmitted by TV, radio and Internet.
Programmatic Buying is the process that executes the sale of media automated by means of digital platforms, such as exchanges, trading desks and DSPs (demand-side platforms). This method replaces the traditional and manual, which included negotiations and insertion orders for purchase of digital media.
Agency Trading Desk is a unit that centralizes, manages and optimizes the sale of media. Typically, it uses a Demand-Side Platform (DSP) or other technology of audience buying. It works as a center of excellence, giving support to agencies and providing service to customers.
Audience buying is the term used for the acquisition of databases according to the preferences of the public. The advertiser acquires information of people who are looking for content related to his or her product and, thus, is able to understand the behavior of that public. This way, it is much easier to know where […]
ADExchange is a platform that enables in real-time the relationship between sellers (web editors, communication vehicles, advertising networks) and purchasers of digital media (announcers, advertising agencies). The operating principle is the same of an auction and is assessed by Real-Time Bidding (RTB). The mechanism is the following: The sellers indicate the type of ads that […]
So that an online ad works perfectly, the piece should follow the technical specifications of each vehicle. They are size, weight, file extensions, versions of flash, frames/time and click tag. Pieces outside of the standards required by the vehicle cannot rotate properly or they will not have their impressions and clicks recorded, impairing the metrics […]
Framerate means cadency, a measure of the number of images or individual frames processed by an optical or electronic device in a given unit of time. In cinema, we use the photogram per second or frames per second. In electronic media, frames per second.
Conversion tag is a code used to manage words, accesses and to identify which pieces of advertisements, vehicles, campaigns, and Ad Flight that brought most visitors to your web site. In the case of campaigns with sponsored links (adwords), it is possible to manage with tags for conversion, for example, the words that are more […]
Click tag is a programming code applied to Flash banner ads that counts how many clicks a piece received. It allows the registration of the location where the ad was displayed and when it was clicked, helping advertisers determine the effectiveness of their campaigns.
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
