The Citrus7 library is a repository of relevant information about the digital universe.
Standard Media is any piece of online advertising whose only interaction with the user is just a click to access another environment via a link. The standard media could be developed as a static piece (like an image), a sequence of images (an animated GIF) or Flash, but the only action that the user performs […]
It is a technology that allows the user to interact with ads containing images and videos. Rich Media ads offer various forms of involvement between the public and the ad. The piece can expand, float, slide. The vehicle and advertiser can access aggregated metrics measuring the behavior of the user, including the number of expansions, […]
DCO means Dynamic Creative Optimization. It is a combination of techniques to achieve the right user, with the right advertising, at the right time. The DCO technology generates the correct banner in real time, with layout, products and messages based on the purchase intent of the user and the data stored in his or her […]
Ad Server is a system for managing online campaigns that allows you to manage intelligently and cost-effectively the conveying of advertising. Ad Server allows the advertiser to find information like: what type of campaign had the most clicks, which format of advertising drew more attention and, thus, what adjustments are needed for campaigns with better […]
Ad Server is a technology that hosts and manages pieces of online advertising. It is essential for campaigns, because it is able to optimize them based on reliable reports. Ad Server allows the management of inventories, business development and it maximizes the sales of advertising space.
CTR means click-through-rate. It is the ratio of frequency with which people who view an announcement click on it. The CTR is used, many times, to evaluate the performance of keywords and ads.
CPM, CPC and CPD show the way an advertiser will pay for advertising on the Internet. CPM (cost per thousand): with CPM, the advertiser pays whenever his banner is displayed 1,000 times, i.e. to each thousand impressions (on-screen display) of the ad, he or she pays the price that was agreed. CPC (cost per click): […]
The technology of Real-Time Bidding (RTB) allows buyers and sellers of digital media to complete a transaction in real time until they reach the best price for each impression of a banner. This price is calculated based on an auction model that values each optimized impression and the user profile.
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
