We designed landing pages for EF – Education First – which focus on professionals who want to perfect their English abroad.
EF – Education First – is a company that offers Language courses abroad. The aim of the activity was the generation of leads and conversions for offering English to Executives.
Citrus7 was the first agency outside the company’s London headquarters to receive permission to design the webpage for this product.
After in-depth research, we realized that, although the target audience was made up mostly of executives, there were actually two groups: professionals who wanted to improve their English; and companies’ Human Resource departments that wanted the best course choice for their executives. Based on this data, we designed two different landing pages focusing on these two different profiles.
Research, Strategy and Results
Success with leads and conversions
The aims of the activity were successfully achieved. With a media investment of U.S. $13,300 and a yield of $78,300 from the main leads, we made a profit of $65,000 with the two landing pages.
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