The Citrus7 library is a repository of relevant information about the digital universe.
Engagement is the involvement of the public with a digital campaign. It can be measured by the volume of users’ interactions with a post on Facebook, or retweets in a campaign on Twitter, or the repercussion of the subject in social networks.
ROI means Return on Investment. It is a term much used in online advertising to describe the relation between the cost of advertising campaigns and the profit generated by conversions, such as sales or leads. The ROI indicates the value gained by your company in relation to the cost of a campaign. There is no […]
Post click is the metric adopted to register the user interaction with an advertisement. A post click is computed when the user clicks on a media displayed, be it a banner, a link or a product.
It is a metric of online campaigns in which the cookies and assignments of transaction from users who do not necessarily clicked in an ad are recorded, but who nevertheless viewed determined advertisement. It doesn’t compute the interaction with the ad, but the visualization of it.
Frequency is the intensity or number of insertions of an advertisement in a given period. It also represents the number of times that each individual is exposed to an advertising message in a certain period of time.
Coverage is used to determine the geographical areas in which a campaign must be conveyed. The Internet allows the advertiser to convey media in portals everywhere in Brazil and in the world, regardless of the region in which it really is. However, the coverage must be analyzed with care to ensure that the advertising efforts […]
Adjusted Unique is a metric of online campaigns that assists the advertisers to fix the number of impressions required for achieving the desired audience, eliminating the issue of cookie suppression. This means that the Adjusted Unique, by means of a sophisticated statistical algorithm, estimates the number of unique visitors, identifying all users who did not […]
Ad viewability is a metric of campaigns in the Internet that considers only the ads that were actually seen by users. It is a trend of the current online market, as it allows the measurement of impressions displayed. For marketers, it is a guarantee that your ad has had the opportunity to be seen and […]
Unique Visitors or number of visitors is the amount of people who have visited a site, without considering the amount of times that they did so. The mapping of unique visitors is based on IP access. Thus, if one same IP accesses your site 100 times per day, 100 visits will be accounted for, but […]
The number of visits corresponds to the amount of times that a web site was accessed, without considering the amount of people that accessed it. For example, if the same visitor enters a site five times in the same day, the number of visits computes one visitor and five visits.
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
