The Citrus7 library is a repository of relevant information about the digital universe.
Adjusted Unique is a metric of online campaigns that assists the advertisers to fix the number of impressions required for achieving the desired audience, eliminating the issue of cookie suppression. This means that the Adjusted Unique, by means of a sophisticated statistical algorithm, estimates the number of unique visitors, identifying all users who did not […]
Ad viewability is a metric of campaigns in the Internet that considers only the ads that were actually seen by users. It is a trend of the current online market, as it allows the measurement of impressions displayed. For marketers, it is a guarantee that your ad has had the opportunity to be seen and […]
Unique Visitors or number of visitors is the amount of people who have visited a site, without considering the amount of times that they did so. The mapping of unique visitors is based on IP access. Thus, if one same IP accesses your site 100 times per day, 100 visits will be accounted for, but […]
The number of visits corresponds to the amount of times that a web site was accessed, without considering the amount of people that accessed it. For example, if the same visitor enters a site five times in the same day, the number of visits computes one visitor and five visits.
Impression is the number of times that an advertisement is displayed on an Internet page. It is worth remembering that this frequency corresponds to the number of times the ad appears on the page and not to the number of times that it was clicked.
A well-planned project always gets good results. Take a look at a few recent, interesting cases:
