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The Citrus7 library is a repository of relevant information about the digital universe.

What is social media?

Social media means a series of activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. The platforms of social media are the social networks, among them Facebook, Twitter, Pinterest, etc.

The advertising of advertising campaigns in an environment of social networks is called social media. Social networks are a means of interaction between people in virtual communities used by 2/3 of the global population of the Internet. In Brazil, 36% of the time is invested in online social networks, according to data from comScore in 2013.